The obesity helpline

Naveed Sattar, Professor of Metabolic Medicine at the University of Glasgow, has argued this week that over-size clothes should have obesity helpline numbers sewn into them. (http://www.dailymail.co.uk/pages/live/articles/health/dietfitness.html?in_article_id=422917). This opens up a whole new world of possibilities. For example, police uniforms could have learning-difficulty helplines sewn into them. Or, expanding the concept, BMWs could be sold with a sociopathy helpline inscribed into the log-book.